Business mission & Strategy

Through our subsidiaries we offer technical products, systems, equipment and services based on in-house development and manufacture as well as trading and distribution. Customers obtain added value through innovative solutions that contribute to increased efficiency and competitiveness, including customisation and development of products to meet specific needs as well as through high-quality logistics and support services.

Strategy

Decentralised business responsibility
Our business areas, which consist of several companies and business units, function as independent profit centres with their own separate identities, strategies and sales budgets. As owner, we act in the long term and with great confidence in the companies’ own competence to run and develop their operations. Each company therefore has considerable freedom to act and develop based on its individual circumstances.

Governance of the companies is primarily through setting clear targets for the business as well as through active and constructive monitoring of results in relation to targets. We challenge company managements at the same time as we contribute experience, contacts and business development tools.

Operate in selected niches where we can create added value
The Amplex companies focus their offering on a number of well-defined product areas and/or customer segments where there are good growth opportunities and where we can see conditions for creating clear added value for our customers.

Good business acumen with clarity and willingness to achieve results
The basis for successful business is to discover and quickly understand customers’ needs and from this insight offer solutions that create added value for the customer while also contributing to the profitability of the Amplex Group. Deep technical expertise combined with an innovative way of thinking and working and a strong drive to achieve results are therefore characteristics that are particularly rewarded in our employees.

Business professionalism also means acting in a way that builds lasting confidence and relationships with customers and suppliers. This includes communicating in a clear and straightforward manner, always meeting obligations, and continuously striving to surpass expectations.

It is also vital that our business operations are based on clear ethical foundations, where Amplex seeks to contribute to positive changes for people and the environment.

Create growth and value through acquisitions
Acquisitions are a key component in our strategy to grow and develop the group. Acquiring businesses adds new products and suppliers, broadens the customer base, gives access to new market niches and, not least, brings in new skills and energy.

We therefore work actively and systematically to identify well-run technology-oriented companies that might be candidates for acquisitions. Our decentralised business model places considerable emphasis on maintaining the entrepreneurial spirit and decision-making powers in the companies we acquire. At the same time, Amplex provides these companies with a financially stable, dedicated and long-term owner able to offer a broad international network, structural support and skills and tools for continued business development.

We are grateful for tips on potential acquisition candidates that can fit into the Amplex family!